The story begins in 2013, when the MCC group, «cashmere expert for more than 20 years», seizes a new obsession: to shake up the codes of cashmere.

At the head of this project, Caroline, a working mum, accomplished and passionate about this noble material. Inspired by her daily life, she imagines a resolutely modern line in today’s fashion.

Influenced by the overwhelming energy of today’s women, Caroline is creating a multi-faceted collection, where cashmere becomes more fun, more attractive and more colourful.

Committed to offering a unique and timeless cashmere, she imagines, in her Parisian showroom, a soft and sparkling universe, which adapts to every Absolut Cashmere women.