minimum was established in 1997 by peder tang as a small retail shop in the centre of aarhus, denmark. the great interest in apparel and the urge to create led to the minimum label. tang teamed up with a couple of guys, and launched the first minimum collection in 1999 as a pure male collection. later followed by a female collection in 2007. these entrepreneurs has gradually increased to be more, as they continue to create the settings and strong ties of the company.
today minimum has evolved to a well-established and acknowledged brand stocked in stores throughout europe, asia, australia and canada, and presented in 25 showrooms worldwide. the team behind minimum consist of 40 dedicated individuals who strives to design, produce and market 10 annual collections distributed to more than 800 retailers.
minimum collections are characterised by a interesting mixture of materials, shapes and colours creating a desirable collection for him and her. based on the seasonal trends minimum continues to present stylish and functional collections season after season, creating the link between denim and designer fashion. the annual collections are divided into four main collections and six express collections, guaranteeing the best selection of current tendencies.